“Obviously, there are hundreds of them already on the App Store, so we had to take a really different approach. We set ourselves on the path to a really simple design, then started iterating and iterating, taking more stuff away as we go.”

The aim: to make an app that was as simple to use as a pen and a piece of paper, removing the interface clutter of rival apps. Clear is so stripped down, it doesn’t even have dates or timers, swapping them for a heatmap that ranks tasks in order of priority.

“We questioned the need for every single piece,” says Fletcher. “Everything in the app had to justify its position.”

Video via Vimeo

Article via Guardian

Official Clear for iPhone page